Category: Blog

From Scratch to Standout: Building DBAs That Work

Most brands don’t have a deeply embedded DBA so what should you do if you find yourself in this position?

Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding

New study ranks the distinctiveness of Airline branding among U.S. travellers

Earning The Right To Go Wide With Distinctive Assets

Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed?

Key Factors in Distinctive Packaging Design

A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success.

Distinctive Advertising Styles & Approaches

A distinctive approach to advertising pays back handsomely. Here are some approaches brands have taken to create a distinctive ad style.

Blue-Sky Thinking: Colour as a Distinctive Brand Asset

Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.

Beyond Borders: The World’s Most Distinctive Assets

Study Reveals Top Tourism Distinctive Assets

Taglines: Acquaintance Of Distinctiveness, Bedfellow Of Differentiation

Can taglines become strong distinctive assets?

Can Sprite's Label-Free Trial Prove Successful?

Can Sprite's Label-Free Trial Prove Successful? We test out their label free pack.

Jingles: The Silent Powerhouses of Advertising?

Could jingles make a comeback? We explore the decline and potential.

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