Category: Blog

Distinctive Character Assets With Cut-Through

We take a look at some of the most distinctive character assets.

A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories.

Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters.

Where did they come from and how they did they evolve into the distinctive brand assets we know today?

Here are some of the best Distinctive Brand Asset case studies.

What sort of brand equity did Twitter just consign to the rubbish heap?

Improving advertising effectiveness using Distinctive Brand Assets

CosMc’s, a branding stretch too far or an intentional distancing?

Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink.

Our tips in using influencers to improve your distinctiveness levels.

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With analysis and case studies from the world of distinctiveness