Distinctive Packaging Inspiration Volume 2

Distinctive packaging can not only make or break the success of a brand but it also acts as brand growth multiplier. Here are some examples of best in class distinctive products and packaging.

Hendrick’s Gin

The bottle that launched a thousand gins, Hendrick’s Gin is well on the way to becoming one of the iconic bottles in the world of spirits. Rumour has it that the bottle performed poorly in initial research, with a strong split between those who loved and hated it. Luckily the brand team saw this polarisation as a positive, and the rest is history.

Милград (Milgrad)

One of the best product designs of recent years, this clever concept turned mundane milk packaging into something fun, versatile and distinctive.

Trident

We love packaging which utilises the product inside, especially when it can be intrinsically tied back to the product benefits.

Makers Mark

Margie Samuels, founder and the marketing genius of Maker’s Mark was way ahead of her time when she added the detail of the red wax top in the 1950’s. In the world of marketing science we would definitely call this a Distinctive Brand Asset, however Margie was just doing what intuitively made sense, making her bottle stand out against the plethora of competition.  Even today the wax top is still dipped & added by hand. Maker’s Mark are also a great example of how to carry a DBA across the range, a challenge a lot of brands struggle with.  

Fuji Soy Sauce

We thought Kikkoman Soy Sauce was distinctive until we saw this concept design from Jane Kudrinskaya.  A beautiful design for a premium soy sauce brand.

Innocent Drinks Little Hats

What better way is there to stand out on shelf and raise money at the same time, which is exactly what Innocent have done over the years with their little hats initiative.

Jif Lemon Juice

What might seem obvious now, Jif was creating Distinctive Brand Assets before the concept & theory was even formalised in the minds of marketers, when they introduced the plastic product in the 50’s. Up to then, their juices were normally sold in glass bottles, until Jif created its highly distinctive package which has stood the test of time.

Happy Jif Day! 😉🥞 How are you having your pancakes today? #pancakeday #pancakes pic.twitter.com/YT427MxkVl

— Jif Lemon (@JifLemonJuice) March 1, 2022

Festina

Merging a distinctive pack with a product truth was how Festina stood out to help sell their “diving” watch, submerging their watch in water within retail.

Tiffany & Co. Box

The iconic Tiffany & Co box is a much revered asset, much down to the consistency of use over the years. The “Tiffany Blue” boxes tied with white ribbons, have become a global symbol of luxury and sophistication since first introduced in 1878. It will be interesting to see how much the change in brand strategy impacts the strength of their distinctive packaging and assets in the years to come. Will they evolve the brand whilst maintaining and using the incredible assets they have, or will they get too caught up in the “new” and forget about what has helped them to become the global brand they are today.

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For more distinctive packaging inspiration check out this article.