Improving advertising effectiveness using Distinctive Brand Assets …

CosMc’s, a branding stretch too far or an intentional distancing? …

Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …

Our tips in using influencers to improve your distinctiveness levels. …

Connecting disparate marketing activity using Distinctive Brand Assets. …

Here are six of the most common mistakes in Distinctive Brand Asset research. …

Here are some of our favourite Distinctive Brand Asset examples. …

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …

We were intrigued to understand how Christmas characters were performing from a distinctiveness perspective …

What makes one logo great and another one…forgettable? …