A quantitative assessment of your distinctive assets and brand codes allows you to understand actual performance removing any objectivity. This research will help unpick your best-performing brand codes i.e. which assets you should be doubling down on. It will also highlight any watchout codes that are being misattributed to competitors. It uncovers which codes or assets may need more work, adaption and/or creative application and finally, it will allow you to benchmark and track performance over time.

Understand your strongest performing codes, informing which to hero in your comms, on packaging or online.

Understand your watch-out codes including which are being misattributed to competitors.

Discern which codes may need work, updates and/or creative application.

Benchmark brand code performance against competitors and track performance.

Whether just interested in learning more about Brand Code and Distinctive Brand Asset research or looking for a proposal, we’ll respond with more information within 4 business hours.