Brand Codes Lander

Are you maximizing your brand’s distinctiveness?

Take the guesswork & objectivity out of understanding your brands true performance. Gain actionable insight to grow your brand with Brand Code research.

Robust methodology
Seamless process
Actionable recommendations
Robust methodology
Seamless process
Actionable recommendations
Copy of DBAT Grid (1)

Our Clients

Why research Brand Codes?

A quantitative assessment of your distinctive assets and brand codes allows you to understand actual performance removing any objectivity or bias. This research will help unpick your best performing brand codes i.e. which assets you should be doubling down on. It will also highlight any watchout assets that are being misattributed to competitors. It uncovers which assets may need more work, adaption and/or creative application and finally, it will allow you benchmark and track performance over time.

Asset Prioritisation

ASSET PRIORITISATION

Understand your strongest performing codes, informing which to hero in your communications and on pack

Watchout & Threats

WATCHOUTS & THREATS

Understand your watchout codes including which are signalling your competitors and being misattributed

WIP Assets

WORK IN PROGRESS ASSETS

Understand which codes may need more work, adaption and/or creative application

Benchmarking

BENCHMARKING & ONGOING TRACKING

Allows you benchmark against competitors and track performance over time

Why are Brand Codes important?

Golden Arches DBA

Stand Up In Comms

Having a distinctive brand can significantly improve ad recall, memorability and ultimately improve marketing ROI
Omnichannel DBA

Stand Together

Connects disparate marketing activities consciously and subconsciously helping create truly integrated marketing
Kikkoman Distinctive Bottle

Stand Out Physically

With 30,000+ items in an average supermarket,
standing out has never been more important on-shelf or online
Corona Distinctive Lime Serve

Stand Out Mentally

Improves how easily your brand comes to mind, playing a leading role in driving Mental Availability

15 Minute Discovery Call

Whether just interested in learning more about Brand Code and Distinctive Brand Asset research or looking for a proposal, we’ll respond with more information within 4 business hours.