A brand becomes distinctive when people can recognise it quickly and connect its cues back to the right name. That does not always require a major rebrand or a completely new creative platform. Often, it comes down to making better use of the assets you already have.
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which assets to hero, where the gaps are, and also have sight of the watchouts. The team has also completed a prioritisation job, you are clear on which assets will take the lead or […]
