While the Seattle Seahawks might be the current Super Bowl champions, it’s a different franchise leading when it comes to brand distinctiveness, with the Miami Dolphins emerging as the NFL’s most distinctive brand.
With more media channels and touchpoints available where brands show up, thanks in part to the growth of online ecosystems, maintaining consistency is difficult unless it is properly planned.
As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
