Distinctive
Brand Asset Measurement

Distinctive Brand Asset measurement has become cornerstone research for ambitious marketing and insight teams, providing insight so rich, along with actionable recommendations, it provokes action.

Our Clients

Brand Research That Provokes Action

We cultivate distinctive brands through our Distinctive Brand Asset measurement solution and inspire marketing and insight leaders via our consultancy services. We bring learnings to life, ensuring a clear roadmap for the next steps in building a distinctive brand. We also have an extensive global database for distinctive asset benchmarking.

A stress-free process, led by senior experts
Tailored, easily digestible insights
A playbook for asset prioritisation and next steps
Performance benchmarking through our global database

Global Benchmarking Database

Eliminate uncertainty and enhance objectivity in comprehending the true performance of your brand. Our robust methodology and senior team provide a seamless process that results in actionable insights. We also have an extensive global database of distinctive asset scores to help further contextualise and benchmark performance at brand, category, and asset type levels. Understand true performance by indexing against brands in similar markets, of similar categories or of similar size.

Tabasco Pack Distinctiveness Contribution

Distinctiveness Drivers

As well as testing individual assets, we also test them in context, which is especially important when evaluating overarching advertising styles or packaging. We do this through a mix of Recessive Isolation and regression modelling, helping us determine the contribution, and therefore importance, of individual assets (variables). Read more about the approach here.

Our Trusted Clients

Join other leading brands in improving how they use Distinctive Brand Assets through Distinctive BAT

Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work.

Eleanor Barker

CMO

Lipton Tea & Infusions

Seamless end to end. Distinctive BAT has an exhaustive knowledge of distinctive asset testing.

Sophie Crafter

Insight Manager

Paddypower Betfair

Distinctive BAT has provided Delivery Hero with invaluable insights, going above and beyond what we commissioned.

Ilker Dom

Brand Research Manager

Delivery Hero

Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.

Rick Boersen

Marketing Research Consultant

klm

The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.

Ishita Mendonsa

Global Head Of Insights

Tourism New Zealand

It was a fantastic experience working with the Distinctive BAT team, whose work directly impacted our creative and communication strategy in both the short and long term.

Laura Hallinan

Marketing & Country Lead

Lyons Tea

Distinctive Asset Measurement:
Brand Research That Provokes Action

Used by some of the world’s most distinctive & leading brands

Find Out More

Distinctive Brand Asset Measurement