Category Entry Point Research

Category Entry Points (or CEPs) are the reasons, motivations, triggers, and occasions when someone considers buying a product in your category. Via our sister offering Salience+, you can unlock the moments that matter through Category Entry Point Research. Contact us below or find out more at www.categoryentrypoints.com.

Our Clients

Improve Brand Salience

By identifying your priority Category Entry Points and attaching your brand to them, you can enhance mental availability. This ensures that your brand comes to mind at key purchase decisions and occasions, increasing the likelihood of purchase.

Category Entry Points In Application

A deeper understanding of CEPs through Category Entry Point Research can provide actionable insight to improve your brand strategy & marketing activity.

Distinctive Asset Measurement:
Brand Research That Provokes Action

Used by some of the world’s most distinctive & leading brands

Find Out More

Category Entry Point Research

Our Clients

Improve Brand Salience

Category Entry Points In Application

Distinctive Asset Measurement: Brand Research That Provokes Action

Distinctive Asset Measurement:
Brand Research That Provokes Action