Distinctive Brand Asset Research | Audit Your Distinctive Assets

Distinctive Brand Asset Research

We offer a range of services to help you research, measure, and track your brand assets. With rich insight and a clear action plan, our services will empower your team in driving brand growth.
Packaging Research
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Assets tested
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Satisfied clients

Our Clients

Our DBA Research Services

Distinctive Brand Asset Measurement

Understand your strongest performing DBAs, informing which to hero in your communications, online and on pack.
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Distinctive Brand Asset Tracking

Track your brand asset performance over time to demonstrate the impact of your marketing efforts, ensuring you measure what matters.
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Syndicated Distinctive Asset Tracking

Track your brand assets cost efficiently through syndicated tracking, now available across multiple categories and markets.
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Category Entry Point Research

CEP research unpicks the pathways that lead people to purchase from the category.

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Logo
Research

Obtain insight into the unique elements of your logo, informing choices regarding possible logo modifications or rebranding efforts.
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Packaging
Research

A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success.
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Why Research & Track Distinctive
Brand Assets?

Which Assets To Hero
Understand your strongest performing DBAs, providing alignment on which to hero in your communications, across touchpoints and on-pack.

Watchouts & Threats
Understand your watchout assets, including those which are signalling your competitors and being misattributed.

Asset Gaps & Opportunities
Identify asset gaps within your current asset suite and highlight whitespaces within the category for specific asset types.

Work In Progress Assets
Understand which assets may need more work, adaptation and/or creative application.

Benchmarking & Ongoing Tracking
Benchmark against competitors and track Distinctive Brand Assets performance over time.

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