Distinctive Brand Asset Research Services
Distinctive Brand Asset Research
We offer a range of services to help you research, measure and track your brand assets. With rich insight and a clear action plan, our services will empower your team in driving brand growth.
Distinctive Brand Asset Measurement
Research and measure your Distinctive Brand Assets to better understand your strongest DBAs and those that require more work.
Distinctive Brand Asset Tracking
Track your brand asset performance over time to demonstrate the impact of your marketing efforts, ensuring you measure what matters.
Syndicated Distinctive Asset Tracking
Track your brand assets cost efficiently through syndicated tracking, now available across multiple categories and markets.
Obtain insight into the unique elements of your logo, informing choices regarding possible logo modifications or rebranding efforts.
Identify your distinctive advertising elements to significantly improve ad recall, memorability and ultimately improve marketing ROI.
Unlock the essence of your brand with robust consumer research. Better understand what makes your brand stand apart and salient for when it matters.
Why Research & Track Distinctive Brand Assets?
Which Assets To Hero
Understand your strongest performing DBAs, providing alignment on which to hero in your communications, across touchpoints and on pack.
Watchouts & Threats
Understand your watchout assets including which are signalling your competitors and being misattributed.
Asset Gaps & Opportunities
Identify asset gaps within your current asset suite and highlight whitespaces within the category for specific asset types.
Work In Progress Assets
Understand which assets may need more work, adaption and/or creative application.
Benchmarking & Ongoing Tracking
Benchmark against competitors and track Distinctive Brand Asset performance over time.