Grow your brand with Distinctive Brand Assets
Get actionable insight to develop more effective marketing with Distinctive Brand Asset research & tracking.
Why are Distinctive Brand Assets important?
Stand Up In Comms
Stand Out Physically
standing out has never been more important on-shelf or online
Stand Out Mentally
Why research Distinctive Brand Assets?
Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.
Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute
Resources & Blog
Could jingles make a comeback? We explore the decline and potential. …
We take a look at some of the most distinctive character assets. …