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Step change your brands distinctiveness

Gain actionable insight on growing your brand through Distinctive Brand Assets with our research & tracking solution.

Our Clients

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KitchenAid
Betfair
Delivery-Hero
Harry's logo
Whirlpool logo
PG TIPS
KERRYGOLD
Lipton Logo
ITV_logo_2019.svg
Lactaid logo

Why are Distinctive Brand Assets important?

Golden Arches DBA

Stand Up In Comms

Having a distinctive brand can significantly improve ad recall, memorability and ultimately improve marketing ROI
Omnichannel DBA

Stand Together

Connects disparate marketing activities consciously and subconsciously helping create truly integrated marketing
Kikkoman Distinctive Bottle

Stand Out Physically

With 30,000+ items in an average supermarket,
standing out has never been more important on-shelf or online
Corona Distinctive Lime Serve

Stand Out Mentally

Improves how easily your brand comes to mind, playing a leading role in driving Mental Availability

Why track & measure Distinctive Brand Assets?

Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.
Distinctive Brand Asset Grid

Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute

Asset Prioritisation

ASSET PRIORITISATION

Understand your strongest performing DBAs, informing which to hero in your communications and on pack
Watchout & Threats

WATCHOUTS & THREATS

Understand your watchout assets including which are signalling your competitors and being misattributed
WIP Assets

WORK IN PROGRESS ASSETS

Understand which assets may need more work, adaption and/or creative application
Benchmarking

BENCHMARKING & ONGOING TRACKING

Allows you benchmark against competitors and track performance over time

Resources & Blog

Blands – The Debranding Of Brands

A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories.

The 6 Most Common Distinctive Brand Asset Research Mistakes

Here are six of the most common mistakes in Distinctive Brand Asset research.

Kia And The Fundamental Role Of Your Logo

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo.