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How distinctive is your brand?
Distinctive BAT provides a cost effective solution to research, measure and track your Distinctive Brand Assets.
Why are Distinctive Brand Assets important?
Why track & measure Distinctive Brand Assets?
Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.

Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute