About Us

Distinctive Asset Research Consultancy

Distinctive BAT is a Distinctive Asset focused research consultancy that helps brands measure and track their distinctive assets. We aim to cultivate distinctive brands through a global showcase of best practices and best-in-class distinctive assets, while providing tools to evaluate and measure DBAs. We work with brands globally across all categories, helping leading organisations such as LinkedIn, Lipton Tea, Kenvue, Lactalis and Moët Hennessy, among others, improve their application of Distinctive Brand Assets.

Distinctive BAT, together with its sister consultancy Salience Plus, specialists in Category Entry Point research, provides deep expertise in Mental Availability research and tracking. Headquartered in Ireland with offices in London and New York, we help brands worldwide strengthen and grow their Mental Availability.

Distinctive Asset Research

Distinctive Asset measurement has become cornerstone research for most marketing and insight teams. A quantitative assessment of your distinctive assets allows you to understand actual performance, removing objectivity or bias. When working on a brand, it is hard to see the wood from the trees, and a view across category light buyers provides the true picture of performance. It will also create a clear roadmap for the next steps in creating a distinctive brand with evidence that inspires action.

Distinctive Asset Measurement:
Brand Research That Provokes Action

Used by some of the world’s most distinctive & leading brands

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Distinctive Asset Tracking

Keeping a watchful eye on the performance of distinctive assets ensures a well-rounded view of overall brand performance, and establishes distinctive assets as a top priority for all stakeholders.

We offer a variety of distinctive asset tracking solutions, working with our clients to ensure the right cadence of measurement based on brand & category requirements.