Case Studies

From working with some of the most iconic brands in the world, through to those ambitious teams looking to unlock growth through the lever of distinctiveness, we work with companies of all sizes. Check out some examples of the brands we work with.

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Stories That Inspire

Case Study

Audi

Key Questions Answered

How do our Distinctive Brand Assets perform? What is distinctive about our brand?
What are the misattribution challenges? How much misattribution is there to competitors?
How do assets perform by asset type and against competitors?
How does DBA performance differ across key subgroups?
How do our assets perform versus other iconic brands?

Case Study

Band Aid

Key Questions Answered

Which are the strongest distinctive assets, what should evolve or be protected?
What can we learn from our different SKUs? Do we need better range uniformity?
How generic are our adhesive bandages within the category?
What is the role of the colour red for the brand?
What equity is there in our audio and jingles?
Do we have a distinctive ad style? What could be our distinctive ad style going forward?
How distinctive are our competitors? Where are the watchouts? What can we learn from the category?