Prior to embarking on a logo or brand redesign, it is crucial to grasp what assets should be protected, what aspects should undergo development, and what elements could be refreshed. Our logo research guarantees that every design is approached with a blend of both art and science.
Protect what matters
Beyond being a central branding element, your logo serves as a pivotal vehicle for embedding other assets. Our logo research equips you with a deeper understanding of the distinctive qualities of your logo, and provides valuable insights to guide the design process.
Avoid common pitfalls
There are several pitfalls that brands can make when redeveloping their logo, one such design trend to avoid is oversimplifying or “debranding”. Read more about the issues with debranding here.