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Logo Research

Logo Research

Prior to embarking on a logo or brand redesign, it is crucial to grasp what assets should be protected, what aspects should undergo development, and what elements could be refreshed. Our logo research guarantees that every design is approached with a blend of both art and science.

Our Clients

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Band Aid Logo Website
Tylenol
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Betfair
Delivery-Hero
hennessy logo
KERRYGOLD
Lipton Logo
ITV_logo_2019.svg
LVMH
Wimbledon logo

Protect What Matters

Beyond being a central branding element, your logo serves as a pivotal vehicle for embedding other assets. Our logo research equips you with a deeper understanding of the distinctive qualities of your logo, and provides valuable insights to guide the design process.

Protect What Matters Distinctive Brand Asset Grid Debranding

Avoid Common Pitfalls

There are several pitfalls that brands can make when redeveloping their logo, one such design trend to avoid is oversimplifying or “debranding”. Read more about the issues with debranding here.  

Old Vs New logo Performance

Distinctive Asset Measurement: Brand Research That Provokes Action

Used by some of the world’s most distinctive & leading brands

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liptonwhite
bandaid-white
kitchen-logo-white
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ITV-Logo-White