Logo Research

Logo Research

Prior to embarking on a logo or brand redesign, it is crucial to grasp what assets should be protected, what aspects should undergo development, and what elements could be refreshed. Our logo research guarantees that every design is approached with a blend of both art and science.

Our Clients

Linkedin-logo-png
Band Aid Logo Website
Tylenol
Kitchenaid_logo.svg_
Betfair
Delivery-Hero
Whirlpool logo
KERRYGOLD
Lipton Logo
ITV_logo_2019.svg
Lactaid logo

Protect what matters

Beyond being a central branding element, your logo serves as a pivotal vehicle for embedding other assets. Our logo research equips you with a deeper understanding of the distinctive qualities of your logo, and provides valuable insights to guide the design process.

DBA-Grid-1-1-1024x555

Avoid common pitfalls

There are several pitfalls that brands can make when redeveloping their logo, one such design trend to avoid is oversimplifying or “debranding”. Read more about the issues with debranding here.  

Understand Your Brand Asset Performance Through DBA Research

Used by some of the world’s most distinctive & leading brands

Linkedin-logo-white
liptonwhite
bandaid-white
kitchen-logo-white
ty-white