Logo Research

Logo Research

Prior to embarking on a logo or brand redesign, it is crucial to grasp what assets should be protected, what aspects should undergo development, and what elements could be refreshed. Our logo research guarantees that every design is approached with a blend of both art and science.

Our Clients

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Band Aid Logo Website
Tylenol
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Betfair
Delivery-Hero
Whirlpool logo
KERRYGOLD
Lipton Logo
ITV_logo_2019.svg
Lactaid logo

Protect what matters

Beyond being a central branding element, your logo serves as a pivotal vehicle for embedding other assets. Our logo research equips you with a deeper understanding of the distinctive qualities of your logo, and provides valuable insights to guide the design process.

Logo Research

Avoid common pitfalls

There are several pitfalls that brands can make when redeveloping their logo, one such design trend to avoid is oversimplifying or “debranding”. Read more about the issues with debranding here.  

Brand Research That Provokes Action. Find Out More About Distinctive Asset Research

Used by some of the world’s most distinctive & leading brands

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liptonwhite
bandaid-white
kitchen-logo-white
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ITV-Logo-White