Distinctive Brand Assets Research & Tracking
Research and track the performance of your Distinctive Brand Assets through an objective and cost effective solution to ensure you stand out amongst your competitors.
For: Brands needing support to explore what Distinctive Brand Assets they might have
Archive audit and deep dive on existing assets
For: Brands looking to research their Distinctive Brand Assets and track over time
Quantitative measurement & tracking of your distinctive assets
Identification of which brand assets to avoid, nurture, amplify & hero
Benchmarking & tracking of 3-4 category competitors
Report & findings
“In The Wild” Audit
For: Brands looking to audit & understand how their DBAs are showing up in real life
Audit of Distinctive Brand Assets across the category and channels (up to 10), using category consumers to get a real-life view
Visual "In The Wild" DBA mood board
Scoring for ongoing measurement across 5 key measures 1) Consistency & Repetition 2) Visibility & Prominence 3) Salience 4) Context 5) Repetition
Recommendations for improving DBA scores
Estimated costs per wave. Final costs will be dependent on market, number of assets tracked, sample & incidence rate.