While the Seattle Seahawks might be the current Super Bowl champions, it’s a different franchise leading when it comes to brand distinctiveness, with the Miami Dolphins emerging as the NFL’s most distinctive brand.
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which assets to hero, where the gaps are, and also have sight of the watchouts. The team has also completed a prioritisation job, you are clear on which assets will take the lead or […]
