While the New York Knicks and San Antonio Spurs are battling for NBA Finals supremacy, it’s a different set of teams emerging as the NBA’s most distinctive brands. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL franchises. Now we’re back to assess how NBA franchises […]
As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
While the Seattle Seahawks might be the current Super Bowl champions, it’s a different franchise leading when it comes to brand distinctiveness, with the Miami Dolphins emerging as the NFL’s most distinctive brand.
