Resources
Resources & Blog
How To Lose Brand Equity And Alienate People
What sort of brand equity did Twitter just consign to the rubbish heap? …
Improving Advertising Effectiveness Using Distinctive Brand Assets
Improving advertising effectiveness using Distinctive Brand Assets …
CosMc Reaches For The Star
CosMc’s, a branding stretch too far or an intentional distancing? …
Owning A Colour, Difficult But Possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …
Using Celebrities Or Influencers To Improve Distinctiveness Levels
Our tips in using influencers to improve your distinctiveness levels. …
Connecting the Long & Short with Distinctive Brand Assets
Connecting disparate marketing activity using Distinctive Brand Assets. …
The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research. …
Distinctive Brand Assets Examples
Here are some of our favourite Distinctive Brand Asset examples. …
Kia And The Fundamental Role Of Your Logo
Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …
