While the New York Knicks and San Antonio Spurs are battling for NBA Finals supremacy, it’s a different set of teams emerging as the NBA’s most distinctive brands. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL franchises. Now we’re back to assess how NBA franchises […]
With more media channels and touchpoints available where brands show up, thanks in part to the growth of online ecosystems, maintaining consistency is difficult unless it is properly planned.
