We offer a range of services to help you research, measure, and track your brand assets. With rich insight and a clear action plan, our services will empower your team in driving brand growth.
Which Assets To Hero Understand your strongest performing DBAs, providing alignment on which to hero in your communications, across touchpoints and on-pack.
Watchouts & Threats Understand your watchout assets, including those which are signalling your competitors and being misattributed.
Asset Gaps & Opportunities Identify asset gaps within your current asset suite and highlight whitespaces within the category for specific asset types.
Work In Progress Assets Understand which assets may need more work, adaptation and/or creative application.
Benchmarking & Ongoing Tracking Benchmark against competitors and track Distinctive Brand Assets performance over time.
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Join other leading brands in improving how they use Distinctive Brand Assets through Distinctive BAT
Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work.
Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.
The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.
It was a fantastic experience working with the Distinctive BAT team, whose work directly impacted our creative and communication strategy in both the short and long term.
