Packaging Research

Elevate
A pack update should not be approached blindly. It’s critical to understand the elements of your pack that contribute to its distinctiveness; is colour the key? Does your pack have an ownable shape? Is there a specific on-pack element or combination of elements doing the heavy lifting? By knowing these, you can elevate them on the pack.

Unify
Having absolute clarity on what distinctive assets are consistently used across each SKU ensures a common design system for new innovations or formats. With a range unifier, you have a much better chance of embedding them.

Deprioritise 
By understanding which assets drive distinctiveness, you can make better-informed decisions on what can be dialled back to allow other elements room to breathe. This can help you avoid making costly mistakes by removing or dialling back what makes your brand you in the first place.

Circumvent
Circumventing category packaging norms is a tried-and-tested approach that has been the secret behind many brands' success. Through packaging DBA research, you can understand which generic category codes you may need to steer clear of or play with to create a distinctive pack.