From working with some of the most iconic brands in the world, through to those ambitious teams looking to unlock growth through the lever of distinctiveness, we work with companies of all sizes. Check out some examples of the brands we work with.
How do our Distinctive Brand Assets perform? What is distinctive about our brand?
What are the misattribution challenges? How much misattribution is there to competitors?
How do assets perform by asset type and against competitors?
How does DBA performance differ across key subgroups?
How do our assets perform versus other iconic brands?
Case Study
Pizza Hut
Key Questions Answered
Where are the drivers of distinctiveness amongst our DBAs?
How does DBA performance vary globally?
How do certain taglines vary in performance when viewed through distinctiveness metrics and, separately, through the lens of differentiation?
Case Study
KLM/Air France
Key Questions Answered
What are the Distinctive Brand Assets for KLM & Air France in each strategic market?
What are the misattribution challenges? How much misattribution is there to competitors?
Where is there opportunity to implement consistency across markets?
“Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.”
Rick Boersen
Marketing Research Consultant
KLM/Air France
Case Study
Tylenol
Key Questions Answered
Which are the strongest on pack distinctive assets for core SKU?
How does DBA performance vary globally?
What DBAs are present on the Children’s SKUs?
How can Tylenol improve its in-store presence through the use of Distinctive Brand Assets?
How can the brand further improve consistency across the range?
Case Study
PG Tips
Key Questions Answered
Which are the strongest distinctive assets for PG Tips?
What is the equity in Monkey? Is there potential to bring it back?
What are consumer perceptions related to Monkey? How does it align with our brand?
What equity is there in our assets that could inform any pack updates? How can we have greater pack uniformity?
What is the benchmark to trend performance over time?
“Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work”.
Eleanor Barker
CMO
Lipton Tea & Infusions
Case Study
Moët & Chandon
Key Questions Answered
Which are the strongest distinctive assets?
Which assets should take the lead as primary DBAs?
What are the category generic codes?
What are the meaning connotations of certain assets & codes?
What is the benchmark to trend performance over time?
Case Study
Betfair
Key Questions Answered
What are Belfair's key assets? What equity is there in the key icons?
How can they be used to create more distinctive advertising?
“Seamless end to end. Distinctive BAT has an extensive knowledge of distinctive asset testing”.
Sophie Crafter
Insight Manager
PaddyPower Betfair
Case Study
McVitie’s/Pladis
Key Questions Answered
Which are the strongest Distinctive Brand Assets across key brands such as McVitie's, Club, Jaffa Cake & Penguin?
Which of our current assets hold the most equity? Which should take the lead in shaping our brand identity and communication? Which DBAs show potential and should be further supported?
Which are our strongest DBAs and which are being associated with competitors? Where are the gaps?
Which archived assets show latent associations that could be leveraged further?
Case Study
Tourism New Zealand
Key Questions Answered
How does our brand platform, & our destination brand assets perform amongst our target audience in key markets?
How can we cohesively play to our strengths, leveraging our most distinctive brand assets to grow brand recognition and long-term brand affinity?
How do our assets perform in the context of the competitor landscape? Is misattribution an issue, and what watchouts should we be aware of?
What is the right balance in advertising between DBAs and showing the breadth of activities/destinations?
“The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.”
Ishita Mendonsa
Global Head Of Insights
Tourism New Zealand
Case Study
Band Aid
Key Questions Answered
Which are the strongest distinctive assets, what should evolve or be protected?
What can we learn from our different SKUs? Do we need better range uniformity?
How generic are our adhesive bandages within the category?
What is the role of the colour red for the brand?
What equity is there in our audio and jingles?
Do we have a distinctive ad style? What could be our distinctive ad style going forward?
How distinctive are our competitors? Where are the watchouts? What can we learn from the category?
Case Study
Kerrygold
Key Questions Answered
Which are the strongest Distinctive Brand Assets across key markets?
What assets should be retained on future packaging?
What is distinctive in the logo that should be retained? What could be removed?
What assets should be used in connecting the range?
What is the level of equity held in the use of the colour gold?
How can the pack and secondary packaging be elevated in the retail environment?
Case Study
Lipton
Key Questions Answered
Which are the strongest Lipton Distinctive Brand Assets across key markets?
What assets should be retained on future packaging?
What are the learnings that can inform future product innovation?
How do our touchpoints perform? How can touchpoints be better used in embedding DBAs?
How does our advertising perform? What is distinctive about our advertising? How can branding scores be improved?
How can the pack and secondary packaging be elevated in the retail environment?
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Join other leading brands in improving how they use Distinctive Brand Assets through Distinctive BAT
Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work.
Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.
The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.
It was a fantastic experience working with the Distinctive BAT team, whose work directly impacted our creative and communication strategy in both the short and long term.
