DBA Measurement Lander
Are you maximizing your brand’s distinctiveness?
Take the guesswork & objectivity out of understanding your brands true performance. Gain actionable insight to grow your brand with Distinctive Brand Asset measurement.
Why measure Distinctive Brand Assets?
A quantitative assessment of your distinctive assets and brand codes allows you to understand actual performance removing any objectivity or bias. This research will help unpick your best performing brand assets i.e. which assets you should be doubling down on. It will also highlight any watchout assets that are being misattributed to competitors. It uncovers which assets may need more work, adaption and/or creative application and finally, it will allow you benchmark and track performance over time.
Understand your strongest performing DBAs, informing which to hero in your communications and on pack
WATCHOUTS & THREATS
Understand your watchout assets including which are signalling your competitors and being misattributed
WORK IN PROGRESS ASSETS
Understand which assets may need more work, adaption and/or creative application
BENCHMARKING & ONGOING TRACKING
Allows you benchmark against competitors and track performance over time
Why are Distinctive Brand Assets important?
Stand Up In Comms
Stand Out Physically
standing out has never been more important on-shelf or online
Stand Out Mentally
15 Minute Discovery Call
Whether just interested in learning more about Distinctive Brand Asset measurement or looking for a proposal, we’ll respond with more information within 4 business hours.