Incorporating Distinctive Brand Asset Tracking into your KPI toolkit is essential for benchmarking against competitors and monitoring performance trends over time.
Distinctive assets are integral to building brand equity. Keeping a watchful eye on the performance of these assets ensures a well-rounded view of overall brand performance, and establishes Distinctive Brand Assets (DBAs) as a top priority for all stakeholders.
We offer a variety of Distinctive Asset Tracking solutions, working with our clients to ensure the right cadence of measurement based on brand & category requirements.
Accurately Track Your Distinctive Assets
There are many pitfalls to the tracking of distinctive assets, a common example being the inclusion as part of a Brand Health Tracker. Brand names are introduced early as part of sample recruitment or awareness questions, which primes respondents and biases the results. Read more about common DBA tracking mistakes here.
Our Trusted Clients
Join other leading brands in improving how they use Distinctive Brand Assets through Distinctive BAT
Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work.
Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.
The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.
It was a fantastic experience working with the Distinctive BAT team, whose work directly impacted our creative and communication strategy in both the short and long term.
