Homepage – New
Brand Research That Provokes Action
Distinctive Brand Asset measurement has become cornerstone research for ambitious Marketing and Insight teams, helping validate some opinions and disprove others. DBA research provides an action plan so rich that it aligns internal discussions, improves marketing efficiency and therein unlocks brand growth.
Robust methodology
Seamless process
Actionable recommendations
Robust methodology
Seamless process
Actionable recommendations
Our Clients
Why are Distinctive Brand Assets important?
Why research Distinctive Brand Assets?
Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.
Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute
Resources & Blog
Earning The Right To Go Wide With Distinctive Assets
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? …
Key Factors in Distinctive Packaging Design
A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success. …
Distinctive Advertising Styles & Approaches
A distinctive approach to advertising pays back handsomely. Here are some approaches brands have taken to create a distinctive ad style. …