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Brand Research That Provokes Action
Distinctive Brand Asset measurement has become cornerstone research for ambitious Marketing and Insight teams, helping validate some opinions and disprove others. DBA research provides an action plan so rich that it aligns internal discussions, improves marketing efficiency and therein unlocks brand growth.
Robust methodology
Seamless process
Actionable recommendations
Robust methodology
Seamless process
Actionable recommendations
Our Clients
Why are Distinctive Brand Assets important?
Stand Up In Comms
Stand Together
Stand Out Physically
standing out has never been more important on-shelf or online
Stand Out Mentally
Why research Distinctive Brand Assets?
Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.
Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute
ASSET PRIORITISATION
WATCHOUTS & THREATS
WORK IN PROGRESS ASSETS
BENCHMARKING & ONGOING TRACKING
Resources & Blog
Celebrities as Distinctive Brand Assets, a slam dunk?
The pros and cons for leveraging celebrity ambassadors as Distinctive Brand Assets + a look into Dunkin Donuts' approach. …
Distinctive Brand Asset Planning
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which …
The DNA Of Distinctive Brands – DBA Guide
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to DBAs. …
