Logo Research Lander

Are you maximizing your logo & brand’s distinctiveness?

Take the guesswork & objectivity out of understanding your brand & logos true performance. Gain actionable insight to grow your brand with Logo Research and Distinctive Brand Asset measurement.

Robust methodology
Seamless process
Actionable recommendations
Robust methodology
Seamless process
Actionable recommendations
Copy of DBAT Grid (1)

Our Clients

Why research your logo and Distinctive Brand Assets?

A quantitative assessment of your distinctive assets and logo allows you to understand actual performance removing any objectivity or bias. This research will help unpick your best performing brand assets i.e. which assets you should be doubling down on, including those that are part of your logo. It will also highlight any watchout assets that are being misattributed to competitors. It uncovers which assets may need more work, adaption and/or creative application and finally, it will allow you benchmark and track performance over time. Our research also allows for bespoke topics based on any questions you may have about a current or new logo.

Asset Prioritisation


Understand your strongest performing DBAs, informing which to hero in your logo, communications and on pack

Watchout & Threats


Understand your watchout assets including which are signalling your competitors and being misattributed

WIP Assets


Understand which assets may need more work, adaption and/or creative application



Allows you benchmark against competitors and track performance over time

Why are Distinctive Brand Assets important?

Golden Arches DBA

Stand Up In Comms

Having a distinctive brand can significantly improve ad recall, memorability and ultimately improve marketing ROI
Omnichannel DBA

Stand Together

Connects disparate marketing activities consciously and subconsciously helping create truly integrated marketing
Kikkoman Distinctive Bottle

Stand Out Physically

With 30,000+ items in an average supermarket,
standing out has never been more important on-shelf or online
Corona Distinctive Lime Serve

Stand Out Mentally

Improves how easily your brand comes to mind, playing a leading role in driving Mental Availability

15 Minute Discovery Call

Whether just interested in learning more about logo research and Distinctive Brand Asset measurement or looking for a proposal, we’ll respond with more information within 4 business hours.