Distinctive Brand Assets Research & Tracking

• Quantitative measurement of your distinctive assets via a syndicated tracker
• Identification of which brand assets to avoid, nurture, amplify & hero
• Benchmarking & tracking of 5+ category competitors
• Report & findings

• Quantitative bespoke research & tracking of your distinctive assets
• Identification of which brand assets to avoid, nurture, amplify & hero
• Benchmarking & tracking of category competitors
• Detailed report, findings & recommendations

For: Brands looking to audit & understand how their DBAs are showing up in real life

• Audit of Distinctive Brand Assets across the category and channels (up to 10), using category consumers to get a real-life view
• Visual "In The Wild" DBA mood board
• Scoring for ongoing measurement across 5 key measures 1) Consistency & Repetition 2) Visibility & Prominence 3) Salience 4) Context 5) Repetition
• Recommendations for improving DBA scores