Prior to embarking on a logo or brand redesign, it is crucial to grasp what assets should be protected, what aspects should undergo development, and what elements could be refreshed. Our logo research guarantees that every design is approached with a blend of both art and science.
Beyond being a central branding element, your logo serves as a pivotal vehicle for embedding other assets. Our logo research equips you with a deeper understanding of the distinctive qualities of your logo and provides valuable insights to guide the design process.
Avoid Common Pitfalls
There are several pitfalls brands can fall into when redeveloping their logo; one such design trend to avoid is oversimplification, or “debranding”. Read more about the issues with debranding here.
Our Trusted Clients
Join other leading brands in improving how they use Distinctive Brand Assets through Distinctive BAT
Absolutely fair to say the work you did for us really helped us crystallise our thinking about DBA’s and the role they needed to play for us as a brand going forward. QualiTEA work.
Working with Distinctive BAT on the KLM DBA study was a pleasure; their professionalism, swift turnaround times, and insightful report were impressive and supported important decisions on the usage of our DBA’s.
The Distinctive BAT team were fantastic to work with - responsive, efficient, and critically, clear and strategic with their output. These insights have been really powerful for our short & long-term brand efforts across the business.
It was a fantastic experience working with the Distinctive BAT team, whose work directly impacted our creative and communication strategy in both the short and long term.
