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Step change your brands distinctiveness
Gain actionable insight on growing your brand through Distinctive Brand Assets with our research & tracking solution.

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Why are Distinctive Brand Assets important?
Why research Distinctive Brand Assets?
Most marketers know that Distinctive Brand Assets are a critical marketing effectiveness lever, but very few (and only the best!) research, and then track over time. A quantitative assessment of your distinctive assets allows you to understand actual performance removing any objectivity or bias.

Distinctive Asset Grid example, originally pioneered by Jenni Romaniuk and the Ehrenberg-Bass Institute
Resources & Blog
Distinctive Brand Assets and Messaging Brand Assets
Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters. …
How to lose brand equity and alienate people
What sort of brand equity did Twitter just consign to the rubbish heap? …
Owning a colour, difficult but possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …