While the Carolina Hurricanes might be the reigning Stanley Cup champions, when it comes to distinctiveness, the Detroit Red Wings sit atop the league. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL and NBA franchises. Our latest study puts NHL teams under the same microscope. […]
While the New York Knicks and San Antonio Spurs are battling for NBA Finals supremacy, it’s a different set of teams emerging as the NBA’s most distinctive brands. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL franchises. Now we’re back to assess how NBA franchises […]
