Resources
Resources & Blog
The History of Some Iconic Brand Assets
Where did they come from and how they did they evolve into the distinctive brand assets we know today? …
Distinctive Brand Asset Case Studies
Here are some of the best Distinctive Brand Asset case studies. …
How To Lose Brand Equity And Alienate People
What sort of brand equity did Twitter just consign to the rubbish heap? …
Improving Advertising Effectiveness Using Distinctive Brand Assets
Improving advertising effectiveness using Distinctive Brand Assets …
CosMc Reaches For The Star
CosMc’s, a branding stretch too far or an intentional distancing? …
Owning A Colour, Difficult But Possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …
Using Celebrities Or Influencers To Improve Distinctiveness Levels
Our tips in using influencers to improve your distinctiveness levels. …
Connecting the Long & Short with Distinctive Brand Assets
Connecting disparate marketing activity using Distinctive Brand Assets. …
The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research. …
