Resources & Blog

Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink.

Our tips in using influencers to improve your distinctiveness levels.

Connecting disparate marketing activity using Distinctive Brand Assets.

Here are six of the most common mistakes in Distinctive Brand Asset research.

Here are some of our favourite Distinctive Brand Asset examples.

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo.

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With analysis and case studies from the world of distinctiveness