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Distinctive Brand Asset Measurement
Essential research to benchmark DBA performance & guide your roadmap.
Packaging Research
Uncover the distinctive elements of your packaging to inform smarter pack refresh decisions.
Logo Research
Identify which logo elements carry equity – and which can be evolved – before any redesign.
Distinctive Brand Asset Tracking
Distinctive Brand Asset Tracking
Track performance. Benchmark progress. Build distinctiveness.
Syndicated Distinctive Asset Tracking
Leverage syndicated data to track performance & benchmark against the category.
Brand Research & Tracking
Category Entry Point Research
Identify & prioritise your key Category Entry Points
Brand Research
Map the mental cues that shape decisions and define your brand.
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Resources & Blog
Improving Advertising Effectiveness Using Distinctive Brand Assets
Improving advertising effectiveness using Distinctive Brand Assets
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CosMc Reaches For The Star
CosMc’s, a branding stretch too far or an intentional distancing?
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Owning A Colour, Difficult But Possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink.
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Using Celebrities Or Influencers To Improve Distinctiveness Levels
Our tips in using influencers to improve your distinctiveness levels.
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Connecting the Long & Short with Distinctive Brand Assets
Connecting disparate marketing activity using Distinctive Brand Assets.
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The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research.
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