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Distinctive Brand Assets Examples

Here are some of our favourite Distinctive Brand Asset examples.

Kia And The Fundamental Role Of Your Logo

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo.

Who Is The Most Distinctive Christmas Character In U.K. Retail?

We were intrigued to understand how Christmas characters were performing from a distinctiveness perspective

Great Logo Designs: Decoding Iconic Logos

What makes one logo great and another one…forgettable?

Distinctive Brand Asset Grid

The Distinctive Brand Asset Grid is one of the main visual aids used in Distinctive Asset research.

The Distinctive Serve – A Brand Growth Multiplier

While alcohol brands have pulled different levers over the years to be top of mind for the bar call, one lever which has proven to work time and time again is the distinctive serve.

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