Sheridan Hill is a Senior Client Insights Manager at Distinctive BAT. With experience in marketing and insights spanning both B2B and B2C disciplines, Sheridan has worked across diverse markets including the Republic of Ireland, the United Kingdom, and New Zealand. A passionate advocate of Distinctive Brand Assets, she is dedicated to helping brands stand out and cut through.
Sheridan combines an analytical mindset with a creative flair, blending advanced insight storytelling with a healthy dose of wordplay and puns—demonstrating that data can be both powerful and easily digestible. Her approach is grounded in a deep understanding of consumer behaviour, with a focus on transforming research into actionable insights that enhance marketing effectiveness.
A graduate of AUT University with a Bachelor of Communication Studies, Sheridan launched her career in New Zealand before embarking on a global marketing journey. Now based in Dublin at Distinctive BAT’s HQ, she continues to infuse projects with energy, creativity, and a passion for making brand research as engaging as it is impactful.
Featured Research
The DNA Of
Distinctive Brands
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to Distinctive Brand Assets
Distinctiveness Hacks: 8 Practical Shortcuts to Distinctiveness
A brand becomes distinctive when people can recognise it quickly and connect its cues back to the right name. That does not always require a major rebrand or a completely new creative platform. Often, it comes down to making better use of the assets you already have.
As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
Blue-Sky Thinking: Colour as a Distinctive Brand Asset
Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.
