Sheridan Hill

Author

Marketing Effectiveness Research Manager

Profile

Sheridan Hill is the Marketing Effectiveness Research Manager at Distinctive BAT. With over a decade of experience in marketing and insights spanning both B2B and B2C disciplines, Sheridan has worked across diverse markets including the Republic of Ireland, the United Kingdom, and New Zealand. A passionate advocate of Distinctive Brand Assets, she is dedicated to helping brands stand out and cut through.

Sheridan combines an analytical mindset with a creative flair, blending advanced insight storytelling with a healthy dose of wordplay and puns—demonstrating that data can be both powerful and easily digestible. Her approach is grounded in a deep understanding of consumer behaviour, with a focus on transforming research into actionable insights that enhance marketing effectiveness.

A graduate of AUT University with a Bachelor of Communication Studies, Sheridan launched her career in New Zealand before embarking on a global marketing journey. Now based in Dublin at Distinctive BAT’s HQ, she continues to infuse projects with energy, creativity, and a passion for making brand research as engaging as it is impactful.

Featured Research

The DNA Of
Distinctive Brands

Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to Distinctive Brand Assets

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The Latest From Sheridan Hill

The Overlooked Touchpoints That Build Brands

As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.

Celebrities as Distinctive Brand Assets, a slam dunk?

The pros and cons for leveraging celebrity ambassadors as Distinctive Brand Assets + a look into Dunkin Donuts' approach.

Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding

New study ranks the distinctiveness of Airline branding among U.S. travellers

Sweet Success: What We Can Learn From DBA's In The Chocolate Aisle

New study discerns insights from popular chocolate brands

Blue-Sky Thinking: Colour as a Distinctive Brand Asset

Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.