Could jingles make a comeback? We explore the decline and potential. …

We take a look at some of the most distinctive character assets. …

Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters. …

What sort of brand equity did Twitter just consign to the rubbish heap? …

Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …

Our tips in using influencers to improve your distinctiveness levels. …

A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories. …

Here are six of the most common mistakes in Distinctive Brand Asset research. …

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …

Here are some of the best Distinctive Brand Asset case studies. …