Jingles: The Silent Powerhouses of Advertising?
Could jingles make a comeback? We explore the decline and potential. …
Distinctive Character Assets with Cut-Through
We take a look at some of the most distinctive character assets. …
Distinctive Brand Assets and Messaging Brand Assets
Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters. …
How to lose brand equity and alienate people
What sort of brand equity did Twitter just consign to the rubbish heap? …
Owning a colour, difficult but possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …
Using Celebrities Or Influencers To Improve Distinctiveness Levels
Our tips in using influencers to improve your distinctiveness levels. …
Blands – The Debranding Of Brands
A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories. …
The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research. …
Kia And The Fundamental Role Of Your Logo
Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …
Distinctive Brand Asset Case Studies
Here are some of the best Distinctive Brand Asset case studies. …