Blands – The Debranding Of Brands
A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories. …
The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research. …
Kia And The Fundamental Role Of Your Logo
Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …
Distinctive Brand Asset Case Studies
Here are some of the best Distinctive Brand Asset case studies. …
Who Is The Most Distinctive Christmas Character In U.K. Retail?
We were intrigued to understand how Christmas characters were performing from a distinctiveness perspective …
The Distinctive Serve – A Brand Growth Multiplier
While alcohol brands have pulled different levers over the years to be top of mind for the bar call, one lever which has proven to work time and time again is the distinctive serve. …
Distinctive Packaging Inspiration Volume 2
Distinctive packaging are a growth multiplier when done right, here are some best in class examples. …
Distinctiveness Case Study – Food Delivery Brands U.K.
Distinctive Brand Asset case study looking at the U.K. food delivery category. …
Connecting the Long & Short with Distinctive Brand Assets
Connecting disparate marketing activity using Distinctive Brand Assets. …
Distinctive Brand Assets in Advertising Volume 2
Here are some more best in class examples of brands who have activated their brand codes in advertising and communications. …
