Resources & Blog

Sweet Success: What We Can Learn From DBA's In The Chocolate Aisle

New study discerns insights from popular chocolate brands

Blue-Sky Thinking: Colour as a Distinctive Brand Asset

Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.

Beyond Borders: The World’s Most Distinctive Assets

Study Reveals Top Tourism Distinctive Assets

Taglines: Acquaintance Of Distinctiveness, Bedfellow Of Differentiation

Can taglines become strong distinctive assets?

Can Sprite's Label-Free Trial Prove Successful?

Can Sprite's Label-Free Trial Prove Successful? We test out their label free pack.

Jingles: The Silent Powerhouses of Advertising?

Could jingles make a comeback? We explore the decline and potential.

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