Distinctiveness Hacks: 8 Practical Shortcuts to Distinctiveness
A brand becomes distinctive when people can recognise it quickly and connect its cues back to the right name. That does not always require a major rebrand or a completely new creative platform. Often, it comes down to making better use of the assets you already have.
While the Carolina Hurricanes might be the reigning Stanley Cup champions, when it comes to distinctiveness, the Detroit Red Wings sit atop the league. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL and NBA franchises. Our latest study puts NHL teams under the same microscope. […]
Turning Frequency Into Enhanced Repetition Via Brand Assets
With more media channels and touchpoints available where brands show up, thanks in part to the growth of online ecosystems, maintaining consistency is difficult unless it is properly planned.
While the New York Knicks and San Antonio Spurs are battling for NBA Finals supremacy, it’s a different set of teams emerging as the NBA’s most distinctive brands. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL franchises. Now we’re back to assess how NBA franchises […]
As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
