While the New York Knicks and San Antonio Spurs are battling for NBA Finals supremacy, it’s a different set of teams emerging as the NBA’s most distinctive brands. Earlier this year at Distinctive BAT, we surveyed 1,600 U.S. sports fans to identify the most distinctive NFL franchises. Now we’re back to assess how NBA franchises […]
Turning Frequency Into Enhanced Repetition Via Brand Assets
With more media channels and touchpoints available where brands show up, thanks in part to the growth of online ecosystems, maintaining consistency is difficult unless it is properly planned.
As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
While the Seattle Seahawks might be the current Super Bowl champions, it’s a different franchise leading when it comes to brand distinctiveness, with the Miami Dolphins emerging as the NFL’s most distinctive brand.
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which assets to hero, where the gaps are, and also have sight of the watchouts. The team has also completed a prioritisation job, you are clear on which assets will take the lead or […]
