As media costs rise and attention fragments, Distinctive Brand Assets embedded across owned, earned and operational touchpoints offer a scalable, cost-efficient path to mental availability.
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which assets to hero, where the gaps are, and also have sight of the watchouts. The team has also completed a prioritisation job, you are clear on which assets will take the lead or […]
Blue-Sky Thinking: Colour as a Distinctive Brand Asset
Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.
